Don’t Pay for Advice, Pay for Results

NOTE: I’m gifting you ten separate, full-length, “world-class” business growth resources–audio/video/written—at the end of this document. None sell anything. No opt-in is required. Each resource can HURTLE your marketing / sales / competitive performance off the charts.

All these resources are your reward for attentively reading the proposal that follows. Also, most of you aren’t going to be appropriate; THUS I’m compensating you richly at the end–for investing your time.)

There’s ONLY one person out there who popularized and defined the phrase, “Don’t Pay For Speculative Advice. Pay Mostly For Results”!

You know Jay Abraham well–for his masterful, world-wide work on business-building– superior positioning, preeminence, preemptive marketing, strategic alliances, etc. Jay has spoken at several SANG conferences over the years, has been a long time friend, mentor, advisor to me and has helped me and numerous others in our community.

Over the years, Jay has helped to generate over 9 billion dollars in additional revenues for his clients. You probably also know he’s exceedingly high-priced, when you want to engage him privately to get involved with your entire business–or focus his laser-expertise to solve (or successfully resolve) a high-yield / high-stakes problem or opportunity. (But Jay loves fast-paced, no-nonsense, low-time required-but high mutual payoff-type challenges.)

Recently Jay started experimenting (ultra-gingerly) with a high-performance “strategic advisory” model,where he works (long-term) with well-qualified entrepreneurs–to produce 18 million dollars in new revenue growth in the safest, fastest, most profitable timeline/ways possible. The deal is pretty intriguing – if you’re a monster of execution, fanatical about implementation, hopelessly “hooked” on using non-linear thinking to uncover breakthroughs, AND possess a strong prejudice towards self-directed follow-through–and action. And IF you can operate collaboratively (with minimal hand-holding or tactical time spent with Jay) this is a serious business builder’s “dream scenario“.

In short, this model is almost entirely based on results, profit/revenue performance and bottom-line outcome produced, not time spent. That stated, I should say that many feel that Jay Abraham is one of the finest masterful thinking partners, high level strategic thinkers, and mammoth marketing minds on the planet. Not merely my opinion. Interestingly, that’s peer confirmation, media recognition, client testimonials that’s driving those statements.

Simply look at the far-ranging things he’s done in 465 industries, the swath of people (Tony Robbins, Daymond John, Stephen Covey, a Fed Ex co-founder, founder Planet Fitness, Kairos Society, Theil Fellowship, Entreprebeur Magazine, Success Magazine, 12 Inc Magazine Entrepreneurs of Year, co-chairman Keller Williams, China’s top candy company, world’s top multi-variable testing firm, Japan’s top cosmetic surgery group, nation’s top litigation strategic consulting group, etc—

—and the enormous spectrum of industries (not companies) he’s worked with (wholesale, retail, service, high tech, low-tech, no tech, mature, manufacturing, retailing, professional services, start-ups, turn-arounds, roll-ups). BTW, he’s also advised over 300 top experts, authors, consultants, too.

Or–the many thousands of business books that positively refer to him and his extensive / impressive body ofwork (see Google books), and the multitude of breakthroughs he’s given either dimension—-or outright birth to–like marginal net worth / lifetime value, risk reversal, usp, the Strategy of Preeminence, three ways to grow a business, the Power Parthenon, 21 power principles, nine drivers of exponential growth, nine sticking points, leverage marketing, preemptive marketing, relational capital, host-beneficiary, on and on.

His legacy books don’t sell anything. They’re just deeply provocative–and profoundly evocative. Many were dizzyingly expensive.These books include “Your Marketing Genius at Work, For Your Marketing Eyes Only , Money Making Secrets of A Marketing Wizard, Getting Everything You Can Ought Of All You’ve Got, The super Books, The Sticking Point Solution,The CEO Who Can See Around Corners, A Bedtime Story For Business Owners: Finding the Mother Lode in Your Business, His New Start-Up manuscript (Working Title: What they Don’t Teach You on Shark Tank) it teaches people how to get the money for their start-up AND WHAT TO DO IF THEY CAN’T!.

Anyhow–here is Jay’s rather unique, hi-performance “bold” consulting model he’s been quietly experimenting with: Jay wants to produce a potential $18-million growth in profitable revenue for your business. He wants to give you up to a 24 to 1 potential ROI, in the process! He wants to be paid a million dollar mentoring fee–to do it.

However, Jay ONLY wants a one-time $50,000 fixed fee up front (to force you to take his advice seriously) – assuming your business or project is exceptionally well-suited, and you are well-qualified to collaborate and implement.

He’s fine risking / taking the remaining 95% bulk of his expected fee (or $950,000 of the million) paid to him–purely on a performance-based, percentage-of- increased / newfound growth arrangement–tied totally to results Jay’s advice, recommendations and ideas clearly produce. Is there a rub? Yes and no.

It goes both ways, but there are three stipulations, all are totally equitable and understandable.

1. He will invest a bunch of time initially, immersing himself, deeply grasping the dynamics of your business (or project issue) he is taking on. From there on, his only commitment to you is to invest 60-90 minutes a month in high-level, supremely-compressed strategic telephone or skype-renderedinstruction. If you can’t handle this advisory process, don’t even think about doing it.
2. He wants a negotiated percentage of 4-8 % of the newfound growth from existing or newly created marketing, selling, revenue generating, distribution channels, products or service sources–that Jay adds clearly measurable new growth and profitable to–UNTIL Jay has received the remaining $950,000 of his million-dollar mentoring fee in cumulative percentage payments. From that point on, you’d owe him nothing more. BUT you would be free to continue utilizing his intellectual property, strategies, marketing, etc.with no further percentage owed Jay!
3. This is the best part – it self-regulates the whole relationship: Both sides have easy outs – throughout the relationship, if it doesn’t prove satisfying to you (not if it doesn’t perform) or on the other side– if you don’t perform as Jay requests. 

Jay can stop at any 3-month interval if YOU don’t follow through, execute / implement in a timely way on the big issue ideas he shares. But before he can do that – you get 30 days to correct the problem. If he stops – you stop using his marketing/strategy and he’s free to use it any other place or way he wants.

** YOU can stop at any 6-month interval you like – for any reason – including Jay making too much for too little effort (in your opinion). The only stipulation here is, if you withdraw, you can’t continue to use Jay’s ideas/concepts any longer, and you must pay him whatever you owe, percentage-wise until that time. Pretty straight-forward. It’s ONLY designed for business owners who can run with the gazelles—and who don’t require a lot of hand-holding, whose mind tracks fast-and broad, and who like dealing with big thinkers, non-linear thinkers, high-level strategic thinkers.

This is the deal: Jay earns a cool million ONLY AFTER he makes YOU a cooler target, 18 million more. The basis of the growth will be mutually decided before any agreement begins. I’m writing telling you about Jay’s bold and daring mentoring model–because Jay has trial-ballooned this experimental model with a few other friends’ best clients (i.e. Tony Robbins, etc.), and liked the quality of entrepreneurs he chose (by the way, he did NOT choose everyone who replied, for reasons he respectfully explained to each “declinee”).

So if you think your business or services model has substantial  underperformance, untapped opportunities,hidden assets, underperforming marketing/selling/competitive activities, undervalued positioning, underutilized relationships and resources etc.—-and you don’t, can’t, wouldn’t possibly consider paying Jay’s $50,000-a-day fixed fee, perhaps it’s worth exploring whether you’re a good candidate for Jay’s 95-percent,performance based Million-Dollar Mentoring experiment.

If you own/run a serious business with serious growth potential (must be reasonably profitable-stable now—and are interesting in exploring this–seriously, e mail me at larry@sangevents.com  and in the subject line put : Interested in working with Jay AbrahamIf you have interested clients that you think might be “seriously appropriate” for this model, Jay is not only open to considering them, but open to also including you in the process—and the profit (if you want to be involved).

I’m doing this here because we have thousands of high performance entrepreneurs on the list–and (I suspect) a few of you  may be well suited for this kind of relationship with Jay. This is REALLY a very specific “target scenario” Jay is after. Writing a check is NOT his criteria, here. Possessing the performance enhancement factors is what Jay is seeking.

Most of you–understandably won’t be well-suited. But to reward you for reading all the way through, I’ve gotten Jay to give me links,and direct  access to different high-level resources: None sell anything.  Enjoy the video’s, audios, books and transcripts, thatJay has created deep-dive perspective or one-of-their-kind perspective expositions on.

Enjoy these brain-rattling, mind-shifting resources either way, with mine and Jay’s well wishes.

1. A 94 page document called The Abraham “Mindshift” Challange that contains approx 45 non-linear huge breakthroughs that Jay… or partners / clients / colleagues have successfully engineered.
2. Interviews of Jay by Tony Robbins and Fran Tarkenton.  These links are both audio and transcripts.
3. An interview Jay did of Tony Robbins, Stephen R Covey on passion, Stephen MR Covey on trust-building, and there are interviews Jay did of the editor of Forbes, Daymond John, Tim Ferriss,Michael Gerber,  Mark Cuban, Kevin Harrington, Ramit Sethi, Mitchell Modell, Brandon Steineretc. on the “Radio” section of Abraham.com.  See all the resources there for stimulating your mind to think differently.
4. Links to three complete books– Getting Everything You Can Out of All You’ve Got, The CEO Who Can See Around Corners, and The Sticking Point Solution.  As a suggestion, merely review the first chapters of each–they represent a great executive summary.
5. Copies of 8 rather laudatory letters of endorsement from people you’d know of and respect.
6. An audio Jay did on greatness that Nightingale Conant gifted to their entire database as a Christmas present last year.
7. 5 hours of written, audio and video education, illustration and real-life examples of the strategy of preeminence being put into practice.
8. Abraham-101 which is a basic short intro to Jay’s body of work.
9. A 200 question diagnostic Jay uses for doing full day consultations.

Merely reading it–whether you answer any of the questions or not–will open your mind to some staggering opportunities you may be overlooking.

Jay doesn’t want to overwhelm you.  However, he believes it’s equally as fair for you to perform as much due diligence on him as he’ll ask me to assess about you. Once we’ve spoken–I will give my summary to Jay, who will then spend at least an hour or more on the phone getting to know you, your business, and its true performance enhancement capabilities.

If you require more credibility or reputation confirmation on Jay:

Google: the Advanced Strategy of Preeminence, the Strategy of Preeminence, or simply Jay Abraham.

If you search “Google Books” you will find that approx 5,000 books refer to Jay’s work.

Also Jay currently mentors Daymond John, co-star of Shark Tank, and Ramit Sethi, advisor to America’s millennials.  You can see here the article Inc Magazine did of Daymond in Oct of 2013 that mentions Jay.  See the picture and caption Daymond posted on Instagram three weeks ago about Jay.

See this e-mail and link Ramit sent to his 500,000 person data base.

Oh yes–another popular interview of Jay was done on ilovemarketing.com, it’s interview number125.

Oh, finally watch the 54-minute stimulating interview Jay just did in Amsterdam about his mindset and methods particularly note Jay’s take on the concept of problems and challenges.  It’s gotten great feedback as a tour de force.

Separately Jay did a wild keynote in Japan five months ago on the meaning of business life. Here’s that link.

Feel free to enjoy reviewing all or none.  But Jay felt it worthwhile to get them ALL into your hands- immediately—as a gesture of “Good Faith” on his part in the prospects of working together for the long term growth of your business.