I get asked a lot about how to Connect With Influencers.
One of the secrets is TRIGGER EVENTS.
For example @LionelRichie was on the Tonight show yesterday and announced he is kicking off his concert tour so I reached out to him via e mail and congratulated him and told I look forward to helping him on his kids with Cancer project. He and I are going to meet in a week.
Noah St John, and @jaybaer both has successful book launches so I reached out to them and congratulated them.
Marc Benioff CEO of Salesforce.com partnered with his one time enemy Larry Ellison CEO Oracle and announced a monster size deal, so I sent him a card congratulating him.
Actress Sophia Bush of One Tree Hill celebrated her birthday yesterday so I reached out and wished her happy birthday.
The VP of marketing of CRM software company, her mother had leukemia, so I connected her with someone who already went thru what she was dealing with. She called me to tell me how helpful the call was, and extremely grateful.
What TRIGGER events do you use to reach out to influential busy people?